5.0
“They were willing to help wherever and whenever we needed them.”
Verified Review
Vela Coffee Co.
A storefront rebuilt for speed and 62% more checkouts
Vela Coffee Co. is a specialty roaster with a loyal local following and a growing direct-to-consumer channel. They needed a storefront that matched the craft of their beans — fast, beautiful, and built to convert browsers into subscribers.
What better way to preserve the ritual of coffee than to make buying it online feel as considered as the cup itself.
Key Achievements
AwwwardsHonourable Mention
+62%in checkouts
+34%in mobile revenue
1.8sLCP on mobile
The Challenge
Their legacy Shopify theme was slow on mobile, buried subscription options, and made checkout feel like an afterthought. Cart abandonment sat above industry average despite strong brand affinity and repeat in-store customers.
Together with the client, we set a mutual ambition: elevate the digital buying experience beyond expectations while fostering increased engagement and conversions.
The Solution
We rebuilt the storefront around speed and clarity: a performance-first theme, subscription upsells at every touchpoint, and a checkout flow tuned for mobile.
Product photography, roast notes, and brewing guides were woven into the buying journey so every page sells as well as it informs — a hybrid of rich content and commerce that neither a theme nor a plain CMS could deliver alone.
Experience built for loyalty
Brand Consistency: We created a visually cohesive experience that highlighted Vela’s reputation for craft, quality, and community.
Simplified Navigation: A robust information architecture ensured roast levels, subscriptions, and gifts were easy to find.
Accessibility first: Inclusive design ensured every customer could complete checkout with confidence.
A performance-driven growth layer
Alongside the rebuild, we implemented a performance-driven digital strategy focused on SEO, paid social, and retention flows to increase visibility, engagement, and repeat purchases.
“Sky Media rebuilt our site from the ground up. Sales jumped within weeks and our customers actually enjoy buying online now.”
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See exactly how your business stacks up with a complimentary growth audit focused on where your next customers should come from. If there’s real growth potential, we’ll show you the path forward and tell you if we’re the right partner to execute it.
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