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A headless storefront with sub-second loads and +41% AOV
Ember Home Co.

A headless storefront with sub-second loads and +41% AOV

Ember Home Co. sells premium home goods with a design-conscious audience. Their old storefront was pretty but slow — and slow kills conversion in a category where comparison shopping is one tab away.

Key Achievements

CSS Design AwardsWebsite of the Day
+41%average order value
0.9sLCP on mobile
+29%in conversion rate

The Challenge

Page loads exceeded three seconds on mobile, the cart experience felt dated, and merchandising buried their hero collections.

Average order value had flatlined despite a strong product line.

The Solution

We delivered a headless storefront with sub-second loads, collection-based merchandising, and upsell modules at cart.

Photography and lifestyle content were structured for both browse and buy modes.

Future-proof technical implementation

Decoupled commerce frontend with a high-performance headless stack for flexibility and speed.

CRM & email integration: Enabled seamless lead capture and retention flows.

Analytics & SEO tracking: Ensured in-depth measurement and strategic decision-making.

A data-driven growth strategy

Alongside the website redesign, we implemented a performance-driven digital marketing strategy focused on content, SEO, and paid social to increase visibility, engagement, and conversions.

The new site feels as premium as our products and it loads instantly. AOV jumped within the first month.

Rachel FosterCEO | Ember Home Co.
Ember Home Co. deliverables showcase

Sky Media Now Reviews

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A headless storefront with sub-second loads and +41% AOV — Ember Home Co.

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