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A booking-first site that lifted online appointments 88%
Harbor Dental

A booking-first site that lifted online appointments 88%

Harbor Dental is a family practice growing through online appointments. Their old site looked trustworthy but buried the booking flow three clicks deep — friction that showed up in phone-only scheduling.

Key Achievements

+88%online appointments
-40%phone-only bookings
98accessibility score

The Challenge

Patients on mobile couldn’t book without calling. Service pages lacked clarity on insurance and new-patient offers.

The site loaded slowly on older devices common in their demographic.

The Solution

We redesigned around a booking-first UX: persistent CTAs, online scheduling integration, and service pages that answer the questions patients ask before they pick up the phone.

Performance and accessibility were non-negotiable.

Online booking went from an afterthought to our primary channel. The new site pays for itself every month.

Dr. Sarah KimPractice Owner | Harbor Dental
Harbor Dental deliverables showcase

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A booking-first site that lifted online appointments 88% — Harbor Dental

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