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Portfolio site redesign that doubled inbound project enquiries
Studio Marlow

Portfolio site redesign that doubled inbound project enquiries

Studio Marlow is a design agency whose portfolio is their primary sales tool. Their old site undersold the work — slow, dated, and structured like a resume instead of an experience.

Key Achievements

AwwwardsSite of the Day
2xinbound enquiries
1.1sLCP desktop
+58%qualified lead rate

The Challenge

Case studies were buried, the homepage didn’t lead with outcomes, and load times made first impressions feel sluggish.

Inbound enquiries were steady but rarely from the calibre of client they wanted.

The Solution

We redesigned the portfolio around outcome-led case studies, a fast headless build, and a contact flow that qualifies leads before they book.

Motion and typography were tuned to feel as considered as the work itself.

UX & design for trust

Brand Consistency: We created a visually cohesive experience that highlighted Studio Marlow’s reputation for craft and clarity.

Simplified Navigation: A robust information architecture ensured different audiences could easily access the work most relevant to them.

Accessibility: Inclusive experience was a core focus across every breakpoint.

Future-proof technical implementation

Decoupled CMS and modern frontend for flexibility and speed.

Lead capture & CRM integration: Enabled seamless enquiry routing.

Core Web Vitals & SEO: Ensured performance and discoverability.

A data-driven growth strategy

Alongside the website redesign, we implemented a performance-driven digital marketing strategy focused on content, SEO, and LinkedIn to increase visibility, engagement, and conversions.

The new site sells our work the way we sell it in the room. Enquiries doubled and the quality is night and day.

Sophie MarlowCreative Director | Studio Marlow
Studio Marlow deliverables showcase

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Portfolio site redesign that doubled inbound project enquiries — Studio Marlow

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