Benchmarking that performs , not just ships.
Our blend of Digital Marketing and User Experience keeps every strategy decision tied to results.
Benchmarking built around your commercial goals
Benchmarking is how we turn strategy strategy into work that moves the numbers — not just activity on a dashboard.
Spend, share of voice, and channel mix mapped against the competitors you actually lose deals to.
We scope benchmarking around your commercial goals from day one: who you're trying to reach, what they need to believe, and what action counts as success.
Every recommendation is tied to measurement, so you can see what's working, cut what isn't, and reinvest in the channels and formats that actually compound.
Benefits
Benchmarking — done with intent, not guesswork
Spend, share of voice, and channel mix mapped against the competitors you actually lose deals to.
We scope benchmarking around your commercial goals from day one: who you're trying to reach, what they need to believe, and what action counts as success.
Techniques
- Market Research
- Competitive Benchmarking
- Positioning Workshops
- Channel Planning
- Growth Roadmapping
- Stakeholder Alignment
- Measurement Frameworks
- Quarterly Reviews
Results
What benchmarking delivers in practice
Every recommendation is tied to measurement, so you can see what's working, cut what isn't, and reinvest in the channels and formats that actually compound.
For over a decade, our strategists have turned scattered channel goals into one shared growth number for high-profile clients. We turn alignment into performance, so every team is pulling toward the same result.
Aligned Growth Targets
Spend, share of voice, and channel mix mapped against the competitors you actually lose deals to.
Benchmarking: Evidence Over Opinion
Positioning and channel mix are built on competitive benchmarking, not assumptions about the market.
Benchmarking: Faster Decisions
Quarterly reviews keep the plan honest, cutting the time from insight to action.
“For the first time, marketing, sales, and product were working off the same plan.”
CEO
B2B Services Client · Axis Consulting
Trusted by growth-focused brands
The People Behind The Plan
Meet the team.
Sean Brennan
Lead Developer
Conor Walsh
Head of Strategy
Aoife Byrne
Managing Director
Niamh Doyle
Creative Director
Ciara Nolan
Client Partnerships
Complimentary Growth Audit
See exactly how your business stacks up with a complimentary growth audit focused on where your next customers should come from. If there’s real growth potential, we’ll show you the path forward and tell you if we’re the right partner to execute it.
Sky Media Now is a full-service digital marketing agency offering social, SEO, video, and paid ads with transparent pricing — real margins disclosed upfront, no inflated retainers, and results you can track.
