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Halving cost-per-lead at a steady 4.7x return on ad spend
FitForge Gym

Halving cost-per-lead at a steady 4.7x return on ad spend

FitForge Gym is a multi-location fitness brand competing in a crowded paid-social market. They were spending steadily but cost-per-lead kept creeping up as creative fatigued and audiences overlapped.

Key Achievements

-52%cost per lead
4.7xreturn on ad spend
+41%in qualified leads

The Challenge

Ad accounts had too many ad sets, stale creative, and no clear testing framework.

Leads were coming in, but at a CPL that made scaling feel risky — especially during seasonal dips.

The Solution

We consolidated campaigns, introduced a weekly creative refresh cadence, and rebuilt landing pages around a single conversion action.

Broad targeting paired with strong hooks let Meta’s algorithm find buyers more efficiently.

We cut our cost per lead in half without touching budget. Sky Media knows paid social inside and out.

Derek WalshOwner | FitForge Gym
FitForge Gym deliverables showcase

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Halving cost-per-lead at a steady 4.7x return on ad spend — FitForge Gym

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