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Reels that drove 2.4M views and a +38% booking lift
Wander Travel

Reels that drove 2.4M views and a +38% booking lift

Wander Travel curates boutique trips for experience-first travellers. They had stunning destinations and almost no short-form presence — a missed opportunity in a category built on aspiration.

Key Achievements

2.4MReels views
+38%in bookings
68%avg. watch-through

The Challenge

Reels were occasional, hooks were weak, and there was no connection between viral views and bookings.

The brand looked premium in static posts but failed to stop the scroll where their audience actually lives.

The Solution

We produced a Reels-first content system: location hooks, POV formats, and UGC-style trip recaps engineered for retention.

Every piece linked to a landing page built for mobile booking with social proof above the fold.

Our Reels finally feel like the trips we sell. Views turned into bookings faster than we expected.

Claire DunneCo-founder | Wander Travel
Wander Travel deliverables showcase

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Reels that drove 2.4M views and a +38% booking lift — Wander Travel

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