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Full-funnel Meta ads that scaled MRR from $12K to $48K
Summit SaaS

Full-funnel Meta ads that scaled MRR from $12K to $48K

Summit SaaS is a B2B tool in a crowded category fighting for every trial signup. They had product-market fit but paid acquisition was expensive and inconsistent.

Key Achievements

$48Kmonthly MRR
3.8xreturn on ad spend
-44%cost per trial

The Challenge

Campaign structure was fragmented across too many ad sets, creative tested once and retired, and landing pages didn’t match ad messaging.

MRR growth had stalled at $12K with rising CAC.

The Solution

We rebuilt the funnel end-to-end: consolidated Meta campaigns, weekly creative sprints, and landing pages with social proof matched to each ad angle.

Full-funnel retargeting recovered abandoners and trial drop-offs.

They took us from plateau to scale. MRR quadrupled and we finally understand what creative actually converts.

Alex MorganCEO | Summit SaaS
Summit SaaS deliverables showcase

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Full-funnel Meta ads that scaled MRR from $12K to $48K — Summit SaaS

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