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Ad creative that cut CAC 37% while doubling conversion rate
Ridge Outdoor

Ad creative that cut CAC 37% while doubling conversion rate

Ridge Outdoor sells performance gear to adventure buyers who discover products on social before they ever hit a website. Their ad creative looked polished but didn’t convert.

Key Achievements

-37%customer acquisition cost
2xconversion rate
4.2xreturn on ad spend

The Challenge

Studio-shot product ads fatigued quickly, hooks didn’t match the UGC aesthetic their audience trusts, and landing pages broke the visual promise of the ads.

CAC was climbing while ROAS slipped.

The Solution

We shifted to UGC-style ad creative — field tests, unboxings, and trail footage — with landing pages that mirrored the raw aesthetic.

Creative refreshed weekly so Meta always had fresh angles to test.

Our ads finally look like our customers’ feeds. CAC dropped and conversion doubled in six weeks.

Chris NolanCMO | Ridge Outdoor
Ridge Outdoor deliverables showcase

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Ad creative that cut CAC 37% while doubling conversion rate — Ridge Outdoor

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