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Weekly Reels engineered for retention and +45% app installs
Pulse Fitness

Weekly Reels engineered for retention and +45% app installs

Pulse Fitness is an app-first gym brand where installs and retention matter as much as foot traffic. Their Reels got views but rarely converted to downloads.

Key Achievements

+45%app installs
-28%cost per install
52%trial-to-member rate

The Challenge

Creative was gym-bro generic, hooks didn’t speak to their actual audience, and there was no retargeting path from viewer to trial signup.

App install costs were climbing quarter over quarter.

The Solution

We rebuilt the Reels strategy around transformation stories, form tips, and app feature demos — each with a clear CTA to a trial landing page.

Retargeting sequences caught viewers who watched but didn’t install.

Our Reels finally drive installs, not just likes. The creative system they built scales with us.

Jordan LeeHead of Growth | Pulse Fitness
Pulse Fitness deliverables showcase

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Weekly Reels engineered for retention and +45% app installs — Pulse Fitness

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