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Geo-targeted campaigns that filled the calendar with viewings
Nova Realty

Geo-targeted campaigns that filled the calendar with viewings

Nova Realty is an independent agency in a competitive urban market. They needed viewings, not vanity metrics — and their paid campaigns were optimised for clicks, not booked appointments.

Key Achievements

+156%booked viewings
-31%cost per viewing
+22%in offer rate

The Challenge

Geo-targeting was too broad, creative looked like every other listing ad, and there was no offline conversion tracking.

Meta couldn’t tell which leads actually showed up to viewings.

The Solution

We rebuilt campaigns around hyper-local audiences, video walkthrough creative, and a lead form tuned for serious buyers.

Offline conversion data closed the loop so the algorithm learned what a qualified viewing looks like.

Our calendar filled with serious buyers, not tyre-kickers. The targeting finally matches how we actually sell homes.

Tom BrennanDirector | Nova Realty
Nova Realty deliverables showcase

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Geo-targeted campaigns that filled the calendar with viewings — Nova Realty

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