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Founder ghostwriting that unlocked 34 inbound B2B deals
Ledger & Co.

Founder ghostwriting that unlocked 34 inbound B2B deals

Ledger & Co. is a boutique accounting firm serving SaaS and professional services. Their partners had deep expertise but zero visibility with the founders they wanted as clients.

Key Achievements

34inbound B2B deals
+520%post impressions
12avg. DMs per week

The Challenge

LinkedIn was treated as a CV, not a channel. Posts were rare, generic, and never sparked the DM conversations that B2B services actually close on.

The Solution

We ghostwrote a founder-led programme: tax-season insights, founder finance mistakes, and carousel breakdowns of common cap-table questions.

A lightweight CRM workflow turned engagement into discovery calls.

Inbound went from zero to our top source of new clients. The content sounds like us because it is us.

David ChenPartner | Ledger & Co.
Ledger & Co. deliverables showcase

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Founder ghostwriting that unlocked 34 inbound B2B deals — Ledger & Co.

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