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Content strategy that 4x’d organic leads in six months
Coastal Realty

Content strategy that 4x’d organic leads in six months

Coastal Realty specialises in waterfront properties where the buying cycle is long and research-heavy. Organic was an untapped channel — buyers were searching for months before ever calling an agent.

Key Achievements

4xorganic leads
+118%non-branded traffic
6 moto rank top 3

The Challenge

The site had listing pages but no content answering the questions coastal buyers ask: insurance, flood zones, seasonal pricing, renovation costs.

Competitors with thinner inventories were capturing that research traffic.

The Solution

We built a content hub around coastal buying guides, neighbourhood profiles, and market reports — each tied to lead capture for serious buyers.

Technical SEO and internal linking amplified every new piece.

Content finally works for us the way listings never could. Leads come in educated and ready to move.

Kate MorrisonBroker | Coastal Realty
Coastal Realty deliverables showcase

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Content strategy that 4x’d organic leads in six months — Coastal Realty

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